Progress Printing

Progress Printing Blog

How to leverage printing techniques to make lasting impressions

There’s much more to a beautifully printed piece of brand collateral than choosing between a glossy or matte finish. The smallest details can make a huge impact by bringing your brand to life by using clever techniques to make a memorable mark.

Let’s get creative with simple textures.

Embossing and debossing

Embossing (raised) and debossing (sunken) will make an impression by literally making an impression. These techniques add texture and intrigue to your design by creating a 3D effect. The key is always to keep things simple. If you’re after a texture, let that be the focal point of your design by creating a pattern or only embossing your brandmark.

Make it shine with Spot UV coating

A more affordable option to embossing but not without its own impact is a Spot UV coating. Used sporadically on key words, images, brand marks or backgrounds, this technique is exceptionally versatile bringing texture and interest to your print product and your brand.

Photo from Pinterest

Add a touch of luxe with a foil

The shimmer of a foil stamp says ‘Hello, is it me you’re looking for?’ Bring your brand up a notch or two by adding a touch of metallic to your collateral with a gold, silver or bronze foil. Think labels, stickers, promotional flyers, invitations or even your business cards.