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How to design artwork for a reusable shopping bag + 4 FREE design templates

Author: Rachel Viski from design agency Minta Viski shares her how-to for designing artwork that makes reusable shopping bags unforgettable.

With the ban of single use plastic bags by supermarket chains, it’s never been more important to remember take your reusable shopping bags out of the car and into the shop.

My advice is, you need to make your reusable shopping bags something people want to carry with them by giving it a fun and memorable design.

Progress Printing has  a massive range of reusable shopping bags that can be custom printed with your brand. Regardless of what you choose, they all have technical specifications to ensure you get the most out of your print.

Here’s a guide on what you need to know to design the perfect print for your custom bag.

1. Each reusable shopping bag has a unique print area
Before you start, check the template supplied by Progress Printing carefully. Ask yourself, how big is the print area? And what do I want my artwork to say? For example, you might like to use words on your bag, so make sure the font size is big enough to convey the message. If illustration is more in line with your brand style, be mindful of the print area and scale the art to suit the proportion of the bag.

2. Which print technique will be used - screen print or digital transfer?

Before selecting the type of reusable bag, I highly recommend checking the branding and customisation options. Some only allow for screen printing of a single colour. In this case, make sure your design doesn’t include fine lines as the transfer of ink to the material will not have the same clarity as a digital transfer.

Digital transfer has more flexibility in terms of colour range; however, you still need to be mindful of the colours in your artwork to ensure they will complement or contrast with the colour of the bag.

3. Keep it simple
A simple design will look best when printed and will be the most memorable.

To get you started, I’ve created four designs for you to choose from. All you need to do is add your logo. You’re welcome!

Click here for your FREE reusable shopping bag design templates