Progress Printing

Progress Printing Blog

AWH Rebrand: creating a new printed marketing suite

Many established businesses reach a point when it’s time for a brand refresh. Maybe the business has changed significantly since it first opened its doors; perhaps they’ve explored new markets, diversified their product and service offering or grown from one location to a dozen. A rebrand ensures that their ‘look and feel’ reflects their work and gives them the best positioning in a competitive marketplace.

This is exactly the case for logistics and warehousing specialists, AWH. Since its start in 1998, AWH’s business has grown and transformed and needed a new brand to reflect that. We provided a full suite of marketing collateral to bring to the life the premium quality look of their new brandmark and styling.

We used top quality materials and multiple printing techniques to achieve a highly detailed finish across all products.

1. 49 sets of Embossed Business Cards

Product Specs:

  • 2 PMS Spot colour print + Blue Foil Front, 1 PMS Colour Print to reverse
  • Matt laminate
  • Black edge paint
  • 400gsm artboard

To create the polished and professional look of the new AWH business card, we printed black onto a white card. This achieved the clean contrast of the white ‘AWH’ logo and tagline on the black of the business card and avoided any silvery appearance that can happen when white ink is printed on black paper. The blue foil adds a smart, distinct finish to the logo.

2. 1,000 Presentation Folders

Product Specs:

  • Spot UV with glue strip
  • Print and finish 10 working days

To ensure a consistent look and feel across all materials, we finished these presentation folders with a textured effect of the same dot pattern appearing in the brand’s logo. This high gloss shine finish is achieved through a printing process called Spot UV; once the design is printed as normal, a liquid varnish is applied to the desired areas (in this case, the dotted pattern) and is set with a UV light.

3. 250 A4 and 250 A5 Spiral Bound Executive Note Pads

Product Specs:

  • 50 leaves per pad
  • Print and bind 7 working days

The dotted pattern was printed at 60% black for a low-cost solution to achieve a uniform appearance across the suite of marketing collateral.

4. 10,000 Premium 120gsm Knight Letterheads

Product Specs:

  • 140gsm Knight Smooth
  • Reverse side of letterhead printed with 60% black dotted pattern to match rest of collateral suite
  • Printed in 5 working days

Looking to refresh your print collateral? Progress can give you a sleek update to make you stand out.